Product concept & positioning

Psychological framework

Question system design

Archetype model (ownable IP)

Scoring + AI generation structure

Sample “Wrapped” result

Monetization model

Growth strategy

Risks + mitigation

90-day execution roadmap

1. Product Concept
Working Name (Placeholder):

Signal

Tagline:

“Your personality, decoded from what you actually do.”

Core idea:
We don’t ask who you think you are.
We infer who you are from environmental and behavioral micro-signals.

This is positioned as:

Smart

Slightly mysterious

Data-driven but artistic

You are NOT competing directly with:

16Personalities

The Myers-Briggs Company

You are competing with:

Curiosity

Shareability

Identity exploration

2. Psychological Framework (Behind the Scenes)

Even though users won’t see this, you need structure.

Your hidden trait axes could be:

Core Axes (8-Dimensional Model)

Order ↔ Chaos

Abundance ↔ Scarcity

Planner ↔ Improviser

Depth ↔ Breadth

Control ↔ Surrender

Stability ↔ Novelty

Guarded ↔ Expressive

Internal ↔ External orientation

Each question maps to 1–2 axes.

This creates:
A multi-dimensional personality vector.

3. Question System Design
Rules for Questions

Must be objective

Must be countable

Must avoid self-judgment

Must feel oddly specific

Example Question Bank (30 sample questions)

Environment Signals

How many different beverages could you offer a guest right now?

How many pairs of shoes do you own?

How many browser tabs are currently open?

How many unread emails are in your inbox?

How many photos are in your camera roll?

How many houseplants do you own?

Behavior Signals

How far in advance do you book trips?

How many subscriptions do you currently pay for?

How often do you rearrange your space?

How many alarms are set on your phone?

Social Signals

How many people could you call at 2am?

How many group chats are muted?

How many birthdays do you remember without reminders?

Cognitive Signals

How many books are you currently reading?

How many unfinished projects do you have?

How often do you reread messages before sending?

Risk Signals

When was the last time you tried something new?

How many times have you moved homes?

You’d ultimately build 80–120 questions and randomly select 25–35.

4. Archetype System (Ownable IP)

Instead of generic types, create your own universe.

The 12 Signal Archetypes

The Architect (high order, high control)

The Reservoir (high abundance, low novelty)

The Explorer (high novelty, low stability)

The Conductor (external, planner, expressive)

The Alchemist (depth, expressive, adaptive)

The Sentinel (guarded, stable, protective)

The Weaver (socially rich, relationally deep)

The Catalyst (high novelty, high external)

The Curator (depth + aesthetic order)

The Nomad (low attachment, adaptive)

The Strategist (planner + scarcity awareness)

The Wildcard (high chaos + high novelty)

These are:

Ownable

Brandable

Expandable

You can later build merch, communities, dating filters around them.

5. Scoring + AI Structure

Important: Don’t let AI hallucinate everything.

Use this structure:

Step 1: Structured Scoring
Each answer → normalized score → contributes to axis weight.

Step 2: Archetype Match
Top 2 dominant axes determine primary archetype.

Step 3: AI Enhancement
AI writes narrative based on:

Top archetype

Secondary archetype

Extreme trait outliers

3 behavioral anomalies

This makes it:

Structured

Repeatable

Specific

6. Sample Result (Wrapped Style)

Let’s say someone scores as:

Primary: Explorer
Secondary: Alchemist

Slide 1

🔥 Your Archetype
The Explorer

You are wired for expansion. Stagnation feels heavier to you than risk.

Slide 2

📊 Your Trait Map

Novelty Drive: 91%
Stability Need: 32%
Social Expressiveness: 68%
Control Orientation: 41%

You optimize for experience over security.

Slide 3

🧠 How You Make Decisions

You say yes first.
You process consequences later.
You trust motion over certainty.

This is why:

You likely change environments often.

You accumulate experiences, not possessions.

You feel restless in routine.

Slide 4

⚠️ Blind Spots

Long-term consistency fatigue

Difficulty maintaining systems

Emotional burnout from overexposure

Slide 5

🚀 Your Growth Edge

If you build structure around your freedom,
you become unstoppable.

Freedom + Light Structure = Mastery.

Slide 6

❤️ Compatibility

You thrive with:

Architects (who stabilize you)

Weavers (who anchor socially)

You clash with:

Sentinels (who fear change)

That feels:
Specific
Personal
Slightly confronting

That’s the goal.

7. Monetization Model
Tier 1 – $1.99

Full Wrapped Report

Tier 2 – $4.99

Deep Dive Add-on:

Career alignment

Relationship patterns

Stress behavior

Leadership style

Tier 3 – $9.99

Compatibility Report
Compare two users.

Future Revenue

Corporate team bundles

Dating app integrations

White-label personality API

8. Growth Strategy

This product is built for TikTok.

Growth loop:

User gets archetype

Screenshots result

Posts: “I got The Explorer”

Friends click link

Encourage sharing by:

Giving archetypes distinct aesthetics

Color themes

Badge-style graphics

Make it identity-forward.

9. Risks
Risk 1: Feels generic

Solution: Increase specificity and anomaly detection.

Risk 2: AI costs too high

Solution:

Pre-write archetype templates

Use AI only for variable inserts

Risk 3: Low conversion

Solution:

Show partial insight before paywall

Add urgency (“Report available for 24 hours”)

10. 90-Day Execution Plan
Month 1:

Define 100 questions

Build axis scoring logic

Design archetypes visually

Create 20 manually tested reports

Month 2:

Build MVP (Webflow + Stripe + OpenAI API)

Soft launch to 200 users

Refine output based on feedback

Month 3:

Add sharing mechanics

Launch TikTok campaign

Collect testimonials

A/B test pricing

Brutal Reality Check

If this works, it works because:

The writing is exceptional

The output feels intelligent

It feels uncomfortably accurate

If it fails, it fails because:

It feels like AI fluff

Or people don’t believe it’s based on real signals